dnhao_hit
27-11-2008, 08:51 AM
READING
có bài tập trắc nghiệm các bạn làm giúp ḿnh và gạch dưới những ḍng đáng chú ư giúp ḿnh nhé, dich luôn nhé( bài tập hơi khó)
Reading
1. Read the paragraph
Almost every fashion label outside the top super - luxury brands is either already manufacturing in Asia for thinking of it. Coach, the USA leather goods market is a classic example. Over the past five years, it has lifted all its gross margins, by manufacturing solely in low - cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company - owned plant, and outsourcers all its products.
Which is not true?
A. coach no longer has a factory in Puerto Rico
B. coach is outsourcers its products to reduce costs
C. coach's last overseas factory closed in 2002
D. coach makes leather goods for other US manufacturers
2. Read the paragraph.
Almost every fashion label outside the top super - luxury brands is either already manufacturing in Asia for thinking of it. Coach, the USA leather goods market is a classic example. Over the past five years, it has lifted all its gross margins, by manufacturing solely in low - cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company - owned plant, and outsourcers all its products.
Which statement is true?
A. coach has increased its profit by outsourcing its products
B. manufacturing in low cost countries has made Coach unprofitable
C. the top super luxury labels are manufacturing in Asia
D. Coach is thinking of making their products in Asia
3. Read the paragraph
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under licence in Asia . At the same time however, Japanese consumer prefer the group's European - made products
What is not true
A. many Asian countries make products for Burberry
B. some Japanese people choose to buy Burberry products made in European rather in Japan
C. Burberry has extended Sanyo's licence for 10 year
D. more than half of Burberry's sales come from products made in Asia
4. Read the paragraph
Sanyo's is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe
What is not true?
A. Sanyo's store in Tokyo is Ginza sells Burberry products made in Europe
B. Burberry open its factories across Asia
C. Sanyo has no response to this snobbish demand
D. A flagship store has been opened in Tokyo
5. Read the paragraph
In interview with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci say: "The Asia consumer really does believe - whether is true or not - that luxury comes from Europe and must be made there to be the best "
what is not true?
A. the best luxury products are made in Japan
B. Asian consumer think top luxury brands must be made in Europe
C. Luxury comes Europe and must be made there to be the best
D. Domenico De Sole of Gucci had an interview with FT
6. Read the passage
Amitawa Chattipadhyay, Professor of Marketing at Insead, the business school, says: "A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, role of the brand is crucial. To damage it is a cardinal sin and no brand manage will want to get the balance between manufacturing location and the brand image wrong "
Which is not true?
A. Amitawa says that companies need to pay careful attention to where they manufacture their products
B. The country of origin is one of the associations is the consumers' mind
C. Brands play an important role for luxury goods
D. Damaging the brand is free from guilt
7. Read the passage
Amitawa Chattipadhyay, Professor of Marketing at Insead, the business school, says: "A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, role of the brand is crucial. To damage it is a cardinal sin and no brand manage will want to get the balance between manufacturing location and the brand image wrong "
Which is true?
A. Amitawa is the president of Insead Business School
B. Company should weigh up manufacturing location and the brand image
C. Brand managers often make mistake in choosing where to make their products
D. It's a mistake to damage the goods
8. Read the passage
Catrin Turner, part at KPMG's IP services division, agrees. She notes: "you can't neglect branding. If you think have no brand, what that means is not that you really don't have any brands, but that you're not in control of them. And research shows that people do make buying decision on the basis of brands ". Sow Corning, for instance, set up the Xiameter brand for its lower - priced, high volume and established products, in the commoditised end of the chemicals market.
Which is the main idea of the passage?
A. Companies should pay attention to branding
B. People make buying decision on the basis of brand
C. An example of a company that is successful in setting up a brand
D. If a chemicals company thinks it has no brands. It is mistake
9. Read the passage
The procurement officers in large companies, who have responsibility for buying in supplies, an be as susceptible as and - users to brand that emphasizes a product's key attributes and the manufacture's values. Mr May citied the example of Neoprene, an industrial recognized for its strength and toughness, as a success in this fielD.
Which is the main idea of the passage?
A. the procurement officers in large companies
B. people who buy chemicals for companies are as influenced
C. branding focuses on a product's
D. a success in branding an industrial material
10. Read the passage.
"We were aiming to make a clear choice for customer, characterizing the product very clearly for the market, and for our employees" - says Mike Lanham, Executive Director of Xiameter, "A lot of the chemical industry does not spend time on branding. It was a foreign concept, and we've had plenty of request from other companies to talk to them about what we did and why, as it is so unique "
Which is not true?
A. An executive of a chemical company talks about the importance of branding
B. Xiameter company help to make clear choice for customer
C. Xiameter company has been invited to talk about branding
D. Many chemicals companies spend a lot of time on branding
11. Read the passage.
Chemicals companies can also extend their brands into the consumer arena . Ms Turner point to the success of brands such as Lycra, Gore - Tex, Microban and Teflon in the consumer market, as examples of how chemicals companies can appeal directly to customers even though their contribution may not be obvious in the end product. "Dupont didn't make a success of Lycra by accident. It was a carefully executed strategy, which has paid off ", she explains
Which is not true?
A. Chemicals companies' brands can be used in the consumer market
B. Dupont was successful in making Lycra known in consumer market
C. consumers know nothing of same chemicals like Teflon and Microbar
D. Dupont carried out that strategy carefully and successfully
12. Read the passage.
For companies whose main products will never be seen by consumers, whose skill may lie in producing
Anonymous grey powders, The issue of branding might seem irrelevant. What difference can a name - or a carefully designed logo - make to selling chemicals? "Nobody loves chemicals," says Peter may Global Executive for chemicals and pharmaceuticals at KPMG, the business services group, which could explain why so few chemicals products are branded to the end-use. Yet branding can be a key defence in protecting market share in markets where all products seem to be the same. Even in the business - to - business market, chemicals producers can fix their product's identity in the client's mind trough clever use of branding according to Mr. May
Which is not true?
A. Branding may not seem important but it is
B. There are companies whose main products will never been seen buy consumers
C. A carefully designed logo won't help a chemicals company sell their products
D. The issue of branding seems irrelevant to chemicals companies
13. Read the passage
For companies whose main products will never be seen by consumers, whose skill may lie in producing
Anonymous grey powders, The issue of branding might seem irrelevant. What difference can a name - or a carefully designed logo - make to selling chemicals? "Nobody loves chemicals," says Peter may Global Executive for chemicals and pharmaceuticals at KPMG, the business services group, which could explain why so few chemicals products are branded to the end-use. Yet branding can be a key defence in protecting market share in markets where all products seem to be the same. Even in the business - to - business market, chemicals producers can fix their product's identity in the client's mind trough clever use of branding according to Mr. May
Which is not true?
A. branding cannot protect market share in markets where all products are similar
B. through the clever use of branding, buyers can recognize a chemicals company's product
C. Peter May is the CEO of KPMG
D. people don't like chemicals, which is why not many chemicals product are branded to the end - user
14.. Read the passage.
Krispy Kreme doughnuts, Poilane bread, Tide soap Powder, Harley Davidson motorcycles, Cheerios cereal. What do these things have in common? According to their supporters. They are remarkable products that are more than just brands. They provoke such affection - even love - that their owners often talk about them to the underprivileged people who have not yet tried them
Which is not true?
A. Tide soap power, Harley Davidson motorcycles have gained consumers' affection
B. Users of those products often talk about them with those who haven't tried
C. CripspyKreme doughnuts, Poilane bread, Tide soap power have nothing in common
D. Harley Davidson is one of very successful brand
15. Read the passage.
For most of us, its means exclusivity: we are not intensely attached to lots of things because we are not built that way. Companies must try either to make products that a few people love, or products that many people quite like; an attempt to do both will produce obstacle and conflicts. Two things lie behind the craze for emotional involvement. The first is overcapacity: there are too many products in every market segment, and this means it is hard to gain attention for anything ordinary. Seth Godin, a market consultant, mentions Frito Lay's launch of Stax. A rival to Procter & Gamble's Pringles potato crisps. He says that, despite a $50m marketing campaign, fewer than half of those people questioned by market researchers recognized the name.
Which is not true?
A. people don't pay attention to ordinary products because of overcapacity
B. Stax is a brand mane of potato crips
C. Frito Lay's launch of Stax was a failure
D. Frito Lay didn't spend a lot of money on the marketing campaign
16. Read the passage.
Mr Godin's solution is for companies to make only "remarkable" things that will make consumer take notice. "The tendency with any industrial or consumer good is to keep making it a little bit better, but that does not help one bit, " he says. A product must be revolutionary, or at innovative, to attract attention from tired shoppers.
Which is not true?
A. companies should make products those appeals to consumers
B. companies tend to make their products a little bit better
C. companies' product must be revolutionary and innovative
D. shoppers are tired of keeping their shops
17. Read the passage.
A company can take advantage of this by creating a group of enthusiasts who will generate buzz about its products. One company that does so is Krispy Kreme, which puts enormous effort into store openings to help spread the word and provoke excitement, it distributes free doughnuts to people before the launch. These openings then become theatrical events: some fans camp overnight to be first to get a doughnut
Which is not true?
A. supporters of a product do nothing to generate excitement about it
B. giving out free gifts to people before the launch help spread the word
C. some companies use "word-of-mouth" advertising "by creating a group of enthusiasts of their products
D. Krispy Kreme has increased the number of stores
có bài tập trắc nghiệm các bạn làm giúp ḿnh và gạch dưới những ḍng đáng chú ư giúp ḿnh nhé, dich luôn nhé( bài tập hơi khó)
Reading
1. Read the paragraph
Almost every fashion label outside the top super - luxury brands is either already manufacturing in Asia for thinking of it. Coach, the USA leather goods market is a classic example. Over the past five years, it has lifted all its gross margins, by manufacturing solely in low - cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company - owned plant, and outsourcers all its products.
Which is not true?
A. coach no longer has a factory in Puerto Rico
B. coach is outsourcers its products to reduce costs
C. coach's last overseas factory closed in 2002
D. coach makes leather goods for other US manufacturers
2. Read the paragraph.
Almost every fashion label outside the top super - luxury brands is either already manufacturing in Asia for thinking of it. Coach, the USA leather goods market is a classic example. Over the past five years, it has lifted all its gross margins, by manufacturing solely in low - cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company - owned plant, and outsourcers all its products.
Which statement is true?
A. coach has increased its profit by outsourcing its products
B. manufacturing in low cost countries has made Coach unprofitable
C. the top super luxury labels are manufacturing in Asia
D. Coach is thinking of making their products in Asia
3. Read the paragraph
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under licence in Asia . At the same time however, Japanese consumer prefer the group's European - made products
What is not true
A. many Asian countries make products for Burberry
B. some Japanese people choose to buy Burberry products made in European rather in Japan
C. Burberry has extended Sanyo's licence for 10 year
D. more than half of Burberry's sales come from products made in Asia
4. Read the paragraph
Sanyo's is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe
What is not true?
A. Sanyo's store in Tokyo is Ginza sells Burberry products made in Europe
B. Burberry open its factories across Asia
C. Sanyo has no response to this snobbish demand
D. A flagship store has been opened in Tokyo
5. Read the paragraph
In interview with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci say: "The Asia consumer really does believe - whether is true or not - that luxury comes from Europe and must be made there to be the best "
what is not true?
A. the best luxury products are made in Japan
B. Asian consumer think top luxury brands must be made in Europe
C. Luxury comes Europe and must be made there to be the best
D. Domenico De Sole of Gucci had an interview with FT
6. Read the passage
Amitawa Chattipadhyay, Professor of Marketing at Insead, the business school, says: "A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, role of the brand is crucial. To damage it is a cardinal sin and no brand manage will want to get the balance between manufacturing location and the brand image wrong "
Which is not true?
A. Amitawa says that companies need to pay careful attention to where they manufacture their products
B. The country of origin is one of the associations is the consumers' mind
C. Brands play an important role for luxury goods
D. Damaging the brand is free from guilt
7. Read the passage
Amitawa Chattipadhyay, Professor of Marketing at Insead, the business school, says: "A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, role of the brand is crucial. To damage it is a cardinal sin and no brand manage will want to get the balance between manufacturing location and the brand image wrong "
Which is true?
A. Amitawa is the president of Insead Business School
B. Company should weigh up manufacturing location and the brand image
C. Brand managers often make mistake in choosing where to make their products
D. It's a mistake to damage the goods
8. Read the passage
Catrin Turner, part at KPMG's IP services division, agrees. She notes: "you can't neglect branding. If you think have no brand, what that means is not that you really don't have any brands, but that you're not in control of them. And research shows that people do make buying decision on the basis of brands ". Sow Corning, for instance, set up the Xiameter brand for its lower - priced, high volume and established products, in the commoditised end of the chemicals market.
Which is the main idea of the passage?
A. Companies should pay attention to branding
B. People make buying decision on the basis of brand
C. An example of a company that is successful in setting up a brand
D. If a chemicals company thinks it has no brands. It is mistake
9. Read the passage
The procurement officers in large companies, who have responsibility for buying in supplies, an be as susceptible as and - users to brand that emphasizes a product's key attributes and the manufacture's values. Mr May citied the example of Neoprene, an industrial recognized for its strength and toughness, as a success in this fielD.
Which is the main idea of the passage?
A. the procurement officers in large companies
B. people who buy chemicals for companies are as influenced
C. branding focuses on a product's
D. a success in branding an industrial material
10. Read the passage.
"We were aiming to make a clear choice for customer, characterizing the product very clearly for the market, and for our employees" - says Mike Lanham, Executive Director of Xiameter, "A lot of the chemical industry does not spend time on branding. It was a foreign concept, and we've had plenty of request from other companies to talk to them about what we did and why, as it is so unique "
Which is not true?
A. An executive of a chemical company talks about the importance of branding
B. Xiameter company help to make clear choice for customer
C. Xiameter company has been invited to talk about branding
D. Many chemicals companies spend a lot of time on branding
11. Read the passage.
Chemicals companies can also extend their brands into the consumer arena . Ms Turner point to the success of brands such as Lycra, Gore - Tex, Microban and Teflon in the consumer market, as examples of how chemicals companies can appeal directly to customers even though their contribution may not be obvious in the end product. "Dupont didn't make a success of Lycra by accident. It was a carefully executed strategy, which has paid off ", she explains
Which is not true?
A. Chemicals companies' brands can be used in the consumer market
B. Dupont was successful in making Lycra known in consumer market
C. consumers know nothing of same chemicals like Teflon and Microbar
D. Dupont carried out that strategy carefully and successfully
12. Read the passage.
For companies whose main products will never be seen by consumers, whose skill may lie in producing
Anonymous grey powders, The issue of branding might seem irrelevant. What difference can a name - or a carefully designed logo - make to selling chemicals? "Nobody loves chemicals," says Peter may Global Executive for chemicals and pharmaceuticals at KPMG, the business services group, which could explain why so few chemicals products are branded to the end-use. Yet branding can be a key defence in protecting market share in markets where all products seem to be the same. Even in the business - to - business market, chemicals producers can fix their product's identity in the client's mind trough clever use of branding according to Mr. May
Which is not true?
A. Branding may not seem important but it is
B. There are companies whose main products will never been seen buy consumers
C. A carefully designed logo won't help a chemicals company sell their products
D. The issue of branding seems irrelevant to chemicals companies
13. Read the passage
For companies whose main products will never be seen by consumers, whose skill may lie in producing
Anonymous grey powders, The issue of branding might seem irrelevant. What difference can a name - or a carefully designed logo - make to selling chemicals? "Nobody loves chemicals," says Peter may Global Executive for chemicals and pharmaceuticals at KPMG, the business services group, which could explain why so few chemicals products are branded to the end-use. Yet branding can be a key defence in protecting market share in markets where all products seem to be the same. Even in the business - to - business market, chemicals producers can fix their product's identity in the client's mind trough clever use of branding according to Mr. May
Which is not true?
A. branding cannot protect market share in markets where all products are similar
B. through the clever use of branding, buyers can recognize a chemicals company's product
C. Peter May is the CEO of KPMG
D. people don't like chemicals, which is why not many chemicals product are branded to the end - user
14.. Read the passage.
Krispy Kreme doughnuts, Poilane bread, Tide soap Powder, Harley Davidson motorcycles, Cheerios cereal. What do these things have in common? According to their supporters. They are remarkable products that are more than just brands. They provoke such affection - even love - that their owners often talk about them to the underprivileged people who have not yet tried them
Which is not true?
A. Tide soap power, Harley Davidson motorcycles have gained consumers' affection
B. Users of those products often talk about them with those who haven't tried
C. CripspyKreme doughnuts, Poilane bread, Tide soap power have nothing in common
D. Harley Davidson is one of very successful brand
15. Read the passage.
For most of us, its means exclusivity: we are not intensely attached to lots of things because we are not built that way. Companies must try either to make products that a few people love, or products that many people quite like; an attempt to do both will produce obstacle and conflicts. Two things lie behind the craze for emotional involvement. The first is overcapacity: there are too many products in every market segment, and this means it is hard to gain attention for anything ordinary. Seth Godin, a market consultant, mentions Frito Lay's launch of Stax. A rival to Procter & Gamble's Pringles potato crisps. He says that, despite a $50m marketing campaign, fewer than half of those people questioned by market researchers recognized the name.
Which is not true?
A. people don't pay attention to ordinary products because of overcapacity
B. Stax is a brand mane of potato crips
C. Frito Lay's launch of Stax was a failure
D. Frito Lay didn't spend a lot of money on the marketing campaign
16. Read the passage.
Mr Godin's solution is for companies to make only "remarkable" things that will make consumer take notice. "The tendency with any industrial or consumer good is to keep making it a little bit better, but that does not help one bit, " he says. A product must be revolutionary, or at innovative, to attract attention from tired shoppers.
Which is not true?
A. companies should make products those appeals to consumers
B. companies tend to make their products a little bit better
C. companies' product must be revolutionary and innovative
D. shoppers are tired of keeping their shops
17. Read the passage.
A company can take advantage of this by creating a group of enthusiasts who will generate buzz about its products. One company that does so is Krispy Kreme, which puts enormous effort into store openings to help spread the word and provoke excitement, it distributes free doughnuts to people before the launch. These openings then become theatrical events: some fans camp overnight to be first to get a doughnut
Which is not true?
A. supporters of a product do nothing to generate excitement about it
B. giving out free gifts to people before the launch help spread the word
C. some companies use "word-of-mouth" advertising "by creating a group of enthusiasts of their products
D. Krispy Kreme has increased the number of stores